Look at every one equally, irrespective of rich or poor, noble or of low caste.
Customer first, honest service
For the way of business, honesty is gold; credibility is supreme, standard operation; honesty and morality, practising promises; virginity without deception, abide by credit; see Lisiyi, Yili double line; benevolent, fair, competitive; Persevere; people-oriented roots, mutual benefit and win-win; career for a hundred years, honesty and prosperity; harmonious China, you and me!